An ex-drug-dealer (now a video game industry powerbrain) once told me that he doesn’t understand why people buy heroin. The heroin peddler isn’t even doing heroin. Like him or not, when you hear Cliff Bleszinski talk about Gears of War, he sounds — in a good way — like a weed dealer. He sounds like he endorses what he is selling. When you’re in a room with social games guys, the “I never touch the stuff” attitude is so thick you’ll need a box cutter to breathe properly.
I worry about this becoming more pervasive in real games. I am very much uninterested in DLC, but that's different even though it's the same. These things aren't even games, aren't even fun. But I feel the same way about Castle Empire and it's trying much harder to look like a real game and push the capitalism into the background to some extent. But these things aren't for us, they're for people who don't play games, but then it's only a matter of time isn't it.