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Activision Ranked #1 Publisher For January to November, 2007

SANTA MONICA, Calif., Dec 17, 2007 - Activision, Inc. (Nasdaq:ATVI) was the #1 U.S. console and handheld publisher for the first eleven months of calendar 2007, according to The NPD Group. The company increased its market share for the eleven month period to a record 16.8%, a 7.9% increase over the same period last year.

For the month of November, Guitar Hero® III: Legends of Rock and Call of Duty 4TM: Modern WarfareTM were the #1 and #2 best-selling titles respectively in dollars across all platforms, according to The NPD Group. Activision also had five of the top-10 best-selling games in dollars, including Call of Duty 4: Modern Warfare for the Xbox 360TM video game and entertainment system and the PLAYSTATION®3 computer entertainment system, and Guitar Hero III: Legends of Rock for the PlayStation® 2 computer entertainment system, the Xbox 360 video game and entertainment system and the WiiTM home video game system. Additionally, Guitar Hero has remained the #1 best-selling franchise in the U.S. since January, according to The NPD Group.

“We continue to see strong consumer response to our wholly owned and internally developed titles - Guitar Hero III: Legends of Rock and Call of Duty 4: Modern Warfare,” said Robert Kotick, Chairman and CEO, Activision, Inc. “We are well positioned to continue our leadership position through the remainder of the year and are on track to delivering another record year of revenue growth and the most profitable year in our history.”

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com.

Comments [5]

  • Raven - December 19th, 2007 at 3:30 am
    Raven Avatar

    I am honestly not suprised about this. With the massive following of the GH series and the great reviews of CoD 4 (which I still need to pick up), it’s no wonder the company is doing well.

  • Redeema - December 19th, 2007 at 10:32 am
    Redeema Avatar

    True. And now with the merger to make it Activision Blizzard it’ll only get that much bigger. I just hope they can keep up the quality of games that seemed to have bothered EA over the last few years.

  • cnc137 - December 19th, 2007 at 12:30 pm
    cnc137 Avatar

    Games like Shrek The Third and Tony Hawk’s Proving Ground probably also helped. You know these games are going to sell well even if they are good or bad. Though, supposedly EA took a little chunk out of Activision’s skateboarding franchise with their Skate game.

  • Raven - December 19th, 2007 at 7:39 pm
    Raven Avatar

    And Skate. was definately the MUCH better game. I have played both, and while Skate. is a little more “hardcore” and is not a button mashing friendly as THPG, it’s definately the better product of the two.

  • cnc137 - December 19th, 2007 at 9:57 pm
    cnc137 Avatar

    I played the demo of Skate and thought it was pretty good. I haven’t tried the new Tony Hawk game yet.

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