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BOOM BLOX Now Available on Wii

Explosive Fun With High-Energy, Action-Packed Entertainment On Wii.

LOS ANGELES, Calif., May 6, 2008 - Throw, grab, and blast your way through the must-have WiiTM game for Summer 2008! The EA Casual Entertainment Label (NASDAQ: ERTS) today announced that BOOM BLOXTM, the first game released in collaboration between EA and director and producer Steven Spielberg, has shipped in North America and will be available May 8 in Europe, May 13 across Asia, and May 22 in Japan for Wii. Perfect for kids 8-12 years old and fun for the entire family, BOOM BLOX offers action-packed destruction that takes Wii play to a new level of enjoyment and creativity. BOOM BLOX is also available across major carriers for the mobile phone.

BOOM BLOX was designed to be interactive, pure escapism, and fun for kids of all ages,” said Steven Spielberg. “My hope is that it will be a great shared family experience.”

In this high-energy game, players make their way through almost four hundred levels of strategic destruction!  Kids and families will destroy their way through brain-twisting challenges with single player, co-op, and versus multiplayer options with no clean up required.

Joined by a cast of more than thirty wacky characters with distinct personalities and behaviors, players will be entertained by Marion “Fluffy” McCluck, the bomb blox-laying chicken and Boots Beaverton, who likes to make the bomb blox explode. These fun characters bring personality to the Tiki, Medieval, Frontier, and Haunted themed worlds.

Equipped with an easy-to-use in-game editor, BOOM BLOX allows kids to express their creativity by building and bringing to life their very own levels in Create Mode. Players can even remix any existing levels in the game in this unique mode using any props, blocks, or characters that have been unlocked throughout the game. Plus, their designs can then be shared with friends or used to challenge others to solve their newly created puzzle via WiiConnect24TM.

“As we developed BOOM BLOX, we realized that the possibilities with the puzzles were endless,” explains Louis Castle, Executive Producer. “We wanted to extend that element of wonder and discovery to players and even give them the chance to share those puzzles with their friends. We feel we’ve reached a new level of creative and immersive game play with the uniqueness of the Wii system and are looking forward to seeing what kids create.”

Developed at EA Los Angeles under the EA Casual Entertainment Label, BOOM BLOX is rated ‘E’ for Everyone by the ESRB, 3+ by PEGI, and 6+ by the USK, and has a US MSRP of $49.99. For more information or to download artwork, visit

BOOM BLOX is also available for mobile phones where players will slide on ice blocks, blast blocks with bombs, and bounce off springs to solve brain-twisting puzzles and level the playing field. Enjoying non-stop fun on their phones, players will advance up to forty levels to reach a target score. Once the in-game puzzles are mastered, the game will then expand to a vast, new arena. Custom creations can then be posted online directly from a mobile phone. Players can challenge a global community with their dynamic puzzles, and rate other players’ works. For information regarding mobile phone carrier availability, visit

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Posted by: Redeema
Date: May 6, 2008

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