July 2010 – (New York, NY) Now consumers can sharpen their professional edge and virtually experience the life of a salon professional! An industry first – Redken teams up with Game Publisher, Little Orbit LLC on Busy Scissors®, a hairstyling and simulation video game scheduled for release on Nintendo Wii™ and DS™ in North America and Europe. Wii Style Hair!
Get ready to color, shampoo, cut, blow dry, and style hair with the Wii remote. Players earn reputation and advance their career in a Hollywood based salon by meeting the demands of their glamorous and eccentric clientele. The game progresses as they help unlock each client’s inner potential by finding their unique outward style. The game features over 25 hairstyles, 20 mini-games, 6 career levels, and 4 game modes, which provide a dynamic combination of realistic gameplay, humor, and entertainment.
“We are excited to share the behind-the-scenes salon professional experience with our clients via Busy Scissors®,†states Rachel Weiss, Senior Director of Interactive for Redken. “Busy Scissors® is a new way for consumers to connect and engage with Redken by allowing them to interact directly with Redken products in the virtual salon.â€
Manifest Oranj, the game’s developer, spent months working with industry experts to emulate the real hair styles used in the game. Each salon technique was demonstrated and filmed by the team, before it was re-created in 3D and designed as a mini-game.
For more information visit www.busyscissors.com.
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