SAN FRANCISCO - October 26, 2009 - Today Ubisoft officially launched the CSI: Deadly Intent(TM) Instant Win Investigation and Solve the Case Sweepstakes, a unique, immersive two-part online promotion that gives both casual and dedicated fans of the CSI: Crime Scene Investigation® television series a chance to experience what it is like to be a true CSI. To participate in the promotion, players can investigate a different crime scene daily in the Instant Win Investigation for a chance to instantly win CSI gear prizes. True CSI fans who want a more challenging experience can continue their investigation and try to identify the guilty suspect in each case. Each day they arrest the guilty suspect, players earn an additional entry into the Solve the Case Sweepstakes to win an all inclusive trip for two to Las Vegas and a VIP Tour of CSI: The Experience at the MGM Grand Hotel, guided by a writer from the television series. The promotion is now live at http://www.deadlyintentgame.
Participants begin by registering and then gathering five pieces of evidence in a crime scene for a chance to win prizes in the Instant Win Investigation. Once all of the evidence has been collected, players can continue their investigation in true CSI-style by examining suspects, reading witness interviews and evaluating the clues to identify the killer. For each guilty suspect arrested, players will earn one additional entry per day into the Solve the Case Sweepstakes for a chance to win the grand prize. For official promotion rules and details, please visit http://www.deadlyintentgame.
Ubisoft partnered with Nomadic, a digital branding and marketing services agency, as well as Prizelogic, an online promotions company, to develop the Deadly Intent Instant Win and Sweepstakes promotion.
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