Video Games Based on New Property to Fortify THQ’s Casual and Lifestyle Portfolio.
AGOURA HILLS, Calif., Oct 12, 2010 (BUSINESS WIRE) — THQ Inc. (NASDAQ: THQI) and Curious Pictures today announced that they have entered into a multi-year license agreement granting THQ the exclusive worldwide rights to develop and publish video games based on the teachings of Deepak Chopra, M.D., renowned author and public speaker on spirituality and mind-body medicine.
The new agreement grants THQ exclusive worldwide rights to publish interactive games based on the Curious Pictures property for the Sony PlayStation(R)3, the Wii(TM) system, and Microsoft Xbox 360(R) video game and entertainmentsystem from Microsoft, the Nintendo DS(TM) family of hand-held systems, and all wireless devices, as well as online gaming portals, including Xbox LIVE(R) Arcade, PlayStation Network and WiiWare(TM).
“We look forward to translating Dr. Chopra’s teachings and practices into a video game that provides gamers with a truly unique and rewarding experience,” said Martin Good, Executive Vice President, THQ Kids, Family, Casual Games, and Global Online Services. “THQ continues to expand its casual games portfolio and has grand plans to invigorate the lifestyle category with this game.”
“We are excited to take the Deepak Chopra properties to innovative platforms that appeal to a mass market audience,” said Lewis Kofsky, Executive Producer and Partner, Curious Pictures. “We are confident THQ will introduce and bring his work to life in ways that will engage his followers and gamers alike in a whole new way.”
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