EA Sports Active 2 Names Venus Williams as Brand Ambassador

Tennis Icon Gets Hearts Pumping with New Interactive Fitness Program in North America.

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Today, EA SPORTSâ„¢, a label of Electronic Arts Inc. (NASDAQ:ERTS), announced the signing of global tennis superstar Venus Williams as North American brand ambassador for EA SPORTS Active 2, an innovative line of interactive fitness products that feature personalized, customizable workouts. Williams will act as the franchise spokesperson and will join the EA SPORTS Active family along with David Beckham, who was recently named brand ambassador in Europe and Australia. EA SPORTS Active 2 focuses on improving muscular strength, endurance and flexibility, while providing an intense cardio workout; it will combine a heart rate monitor and wireless motion tracking data to deliver a fitness experience that achieves authentic, measurable results. EA SPORTS Active 2 will be available on Kinectâ„¢ for Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 and Wiiâ„¢, in North America on November 16 as well as iPhone® and iPod touch® at a later date.

“Venus is one of the most recognizable, popular and accomplished tennis players in the world; her success can be attributed to both her talent as well as her dedication to fitness,” says Jon Slavet, EA SPORTS Active Vice President, Product Strategy. “Her commitment to healthy living and ability to inspire others makes her a natural fit for EA SPORTS Active 2.”

On the court Williams has achieved great success since she turned pro at the age of 14 with 41 career titles, including seven Grand Slam Titles as well as three Olympic Gold medals. In July 2008 Venus won her fifth Wimbledon® singles title and joins Martina Navratilova and Steffi Graf as the only ladies in the Open-era to have won five or more Championships. She is currently ranked third in the world.

“What I love about EA SPORTS Active is that it offers a variety of workouts that are both challenging and fun, which is important to keep me motivated,” says Venus Williams. “I’m excited to be working with EA SPORTS to show others that you can be active and reach your fitness goals while having fun at the same time.”

EA SPORTS Active 2 will ship with the Total Body Tracking system that combines a heart rate monitor and motion tracking data to ensure a workout with accurate tracking and measurable results. Using heart rate data that is displayed on-screen throughout the workout, users will be able to capture the intensity of their workout, allowing them to optimize their performance and reach their fitness goals quicker. Additionally, users will now also be able to track both their workout and heart rate data on the new EA SPORTS Active 2 online* hub; allowing users to track their progress over time and stay motivated. Wireless motion tracking peripherals will provide complete freedom of motion for a deeper workout experience. EA SPORTS Active 2will make working out simple, effective and will go with you wherever you are.

EA SPORTS Active is currently the number one rated interactive fitness program for the Wii on the market**. EA SPORTS Active 2 is in development at EA Canada in Vancouver and is rated “E” by the ESRB and “3” by PEGI, it has an MRSP of $99.95. For more information please visitwww.easportsactive.com. Media can find photos of the product mentioned here at http://info.ea.com.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers experiences that ignite the emotions of sport through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

* Internet connection and EA account required

** According to Metacritic.com, September, 2010

Leave a Reply

You must be logged in to post a comment.