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EA Sports and Susan G. Komen for the Cure Team up to Support the Fight against Breast Cancer

Specially marked EA SPORTS titles available throughout the month of October.

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc., (NASDAQ:ERTS) announced today a promotion with Susan G. Komen for the Cure® in support of National Breast Cancer Awareness Month through specially marked EA SPORTS games during the month of October. Starting in early October, select Best Buy store locations will have available for sale EA SPORTS video game titles featuring the Komen Running Ribbon logo to acknowledge the $100,000 dollar donation from EA SPORTS.

“This year marks the third year of commitment on behalf of EA SPORTS in continuing to create awareness in the fight against breast cancer,” said Christopher Erb, EA SPORTS Senior Director of Partnership Marketing. “EA is honored to work with Susan G. Komen for the Cure to spread awareness and to give EA SPORTS consumers an opportunity to participate in finding the cures.”

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date.

“Over the past 30 years, significant advancements have been made in the fight against breast cancer,” said Katrina McGhee, Senior Vice President and Chief Marketing Officer for Komen for the Cure. “Without partners like EA SPORTS, Komen wouldn’t have been able to pay for half a million breast screenings for women last year. Together, we are literally saving lives.”

Best Buy, the exclusive retail partner for the EA SPORTS and Komen for the Cure promotion, will have the limited edition video game packages in select stores throughout the month of October. EA SPORTS titles marked with the Komen Running Ribbon logo will include FIFA Soccer 11, , NCAA Football 11, NHL 11 for the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system and will be featured on Madden NFL 11 and Tiger Woods PGA TOUR® 11 across the PlayStation 3 system , Xbox 360 and Wii™ gaming consoles.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey,NBA ELITE basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit to connect, share and compete.

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Posted by: Redeema
Date: October 7, 2010

Categories: Nintendo DS News, PlayStation 3 News, Wii News, Xbox 360 News, PSP News, Xbox 360, Nintendo DS, PlayStation 3, PSP, Wii, News

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