Participants Can Play MONOPOLY Millionaires, Be Part of Social Gaming History and Enter for a Chance to Win More Than $20,000 in Prizes.
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ: ERTS) and Hasbro, Inc. (NASDAQ: HAS) today proclaimed Thursday, April 7, 2011, as Global MONOPOLY Day on Facebook. MONOPOLY fans around the world are invited to play MONOPOLY Millionaires on Facebook to win more than $20,000 in prizes* and participate in an attempt to set a new Guinness World Records® title. The attempt will be measured by the greatest number of people worldwide simultaneously playing MONOPOLY Millionaires on Facebook. Official adjudicators will be monitoring the game over a 24-hour period from 12 a.m. to 11:59 p.m. PST on April 7. Players can take part during that time frame through MONOPOLY Millionaires on Facebook and can RSVP to participate at the Global MONOPOLY Day event page on Facebook any time prior to 11:59 p.m. PST on April 7.
“With MONOPOLY Millionaires, EA and Hasbro have brought the beloved family board game to a growing audience of tens of millions of people on Facebook,” said Katie Mitic, Director of Platform and Mobile Marketing, Facebook. “We’re excitedly anticipating the record to be set on Facebook as people share the whole experience with their friends.”
In addition to the record attempt, participants in global MONOPOLY Day on Facebook can get a chance to win a wealth of fun rewards. A total of $20,580 in prizes - the same amount of MONOPOLY money in Hasbro’s globally popular MONOPOLY board game - are available, including $5,000 in cash prizes, $5,000 in Visa® gift cards, various Apple® products, and many other great prizes. For a chance to win prizes, participants can enter the MONOPOLY Millionaires Sweepstakes* through the MONOPOLY Millionaires Facebook app on April 7. No purchase necessary to participate. On April 6, EA is offering a special flash deal on MONOPOLY Streets at www.facebook.com/
“Since its launch in February, MONOPOLY Millionaires has quickly become one of the most popular games on Facebook, delighting millions of enthusiastic players from around the world,” said Chip Lange, Senior Vice President of EA’s Hasbro Division. “We are reminded every day of the power of the passionate MONOPOLY community and can’t wait to see all the fans come out to help us set the Guinness World Record for the most people playing MONOPOLY Millionaires simultaneously on Facebook. With their support, we’re looking forward to Global MONOPOLY Day being an overwhelming success.”
MONOPOLY Millionaires is the first free-to-play social gaming version of the world’s favorite family game brand. Released by EA in February 2011, the title was the fastest growing Facebook game during the weeks of March 7 and March 14, and had a 472% increase in players from March 1 to April 1, 2011, according to AppData.
“The popularity of MONOPOLY Millionaires underscores the massive appeal and connection that the brand holds with consumers worldwide,” said Jane Ritson-Parsons, Global Brand Leader for MONOPOLY at Hasbro. “Social gaming platforms such as Facebook have significantly broadened the MONOPOLY playing universe and events such as Global MONOPOLY Day celebrate the rich heritage and exciting future of a branded play experience that has been entertaining families for nearly eight decades.”
To celebrate Global MONOPOLY Day on Facebook, EA is promoting local meet ups around the globe through Meetup.com - the world’s largest network of local groups - in which fans can gather to play MONOPOLY Millionaires in the attempt to set the Guinness World Records title. For more information about how to organize and take part in a Global MONOPOLY Day meet-up, visit http://www.meetup.com/Global-
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