Hello Kitty Seasons for Wii Says Hello to Store Shelves

Hong Kong and Cincinnati, Ohio – Dec. 7, 2010 – It’s the most wonderful time of the year: The highly-anticipated Hello Kitty^® Seasons is available in North America. Brought to you by Sanrio Digital and video game publisher Zoo Entertainment, Inc (NASDAQ: ZOOG), Hello Kitty Seasons is the first-ever Hello Kitty title for Nintendo Wii^TM, featuring fun and innovative gameplay that changes with the turning of the seasons. Whether diving into spring cleaning, dishing up ice cream to friends in hot summer weather, picking pumpkins during the brisk fall harvest or keeping friends warm with hot cocoa in the chilly winter, each new season brings a unique look and fresh challenges to Hello Kitty fans.

“Hello Kitty Seasons brings Sanrio Digital into the next phase of Hello Kitty’s video gaming legacy,” said Robert Ferrari, vice president of publishing and business development, Sanrio Digital. “We’re continuing to move into new gaming territories, and as the first Hello Kitty game for the Nintendo Wii, this is an exciting step in a new direction for us and our fans.”

Hello Kitty Seasons is the latest adventure for Hello Kitty and other Sanrio characters. Players take part in an adventure through which they help develop a whimsical, colorful village while participating in exciting quests while the seasons change right before their eyes. Hello Kitty fans of all ages can unlock items to customize their avatar, upgrade their town and collect in-game items including clothing and accessories as they progress through the game. Players will be guided on missions and minigames by beloved Sanrio^® characters including Hello Kitty^®, My Melody^®, Keroppi^®, Badtz-Maru^®, Little Twin Stars^®, Chococat^® and others.

“As many of Hello Kitty’s fans love to play games on the Nintendo Wii, we’re proud to have created an unparalleled interactive experience with Hello Kitty Seasons for her debut on the platform,” said Mark Seremet, CEO of Zoo Games. “Hello Kitty Seasons puts fans into the magical realm of Sanrio to play a number of beloved outdoor activities. The creative mini-games featured in Hello Kitty Seasons may even inspire new seasonal traditions for families and friends.”

Rated “E” for Everyone, Hello Kitty Seasons is available at retailers across the U.S. and Canada for Nintendo Wii with a MSRP of $29.99.

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