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Luxor Pharaoh’s Challenge Arrives Early for Sony PSP Players

Latest installment of Egyptian action-shooter puzzle game launched just in time for holidays

DALLAS (December 18, 2007) - Just in time for the holidays, leading casual game developer MumboJumbo launched the latest installment in their LUXOR franchise of action-shooter puzzle games today with the unveiling of LUXOR Pharaoh’s Challenge for the Sony PSP® (PlayStation® Portable). The game was originally slated to hit stores in January, but the developer was able to sweet talk Santa into making an early delivery.All of the pyramids, temples and marvels of ancient Egypt are brought to life on the Sony PSP® (PlayStation® Portable) in the new LUXOR Pharaoh’s Challenge. The most recent installment in the addictive, action-shooter game highlights new Egyptian worlds to explore, new power-ups and blessings. The game was previously launched for the PlayStation® 2 in November and last week for the Nintendo DSTM.

The Egyptian-themed casual game has an MSRP of $19.99 and will arrive at national retailers just in time for holiday shopping. According to Video Game Chartz, Sony has sold 27.78 million PSPs worldwide, with 10.47 million PSPs sold in the U.S. Analysts with Screen Digest reported earlier this year that PSP users are expected to generate $1.9 billion in software sales for 2007.

Since the LUXOR franchise first launched in 2005, the ancient Egyptian-themed games have been downloaded more than 65 million times worldwide and have sold more than 500,000 units at retailers nationwide. The game’s popularity is a prime example of the expansion of the casual game industry, which is growing at a pace of 20 percent a year according to the Casual Games Association.

“LUXOR fans can now enjoy all the action on their PSPs,” said Mark Cottam, CEO of MumboJumbo. “Pharaoh’s Challenge offers up enhanced graphics, new power-ups, and blessings that take LUXOR to a whole new level.”

Winner of numerous awards, including being named the number one casual game of 2005, the franchise has been expanded with enhanced design quality and gameplay mechanics. LUXOR: Pharaoh’s Challenge, designed specifically for the gaming console, exposes players to perfectly rendered levels and exclusive features, including five sphere-pushing scarabs, a ranking system that progressively increases power-up effectiveness and 13 all-new blessings that can be activated to make any level manageable.

The Dallas-based developer and publisher launched LUXOR 3 in November of this year on, across leading gaming sites worldwide and at retail stores nationwide. LUXOR: Pharaoh’s Challenge is rated ‘E’ for Everyone.

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Posted by: cnc137
Date: December 19, 2007

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