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Mass Effect for PC Now Available in North America

Edmonton, Alberta, Canada (May 28, 2008) - Leading video game developer BioWareTM, a division of Electronic Arts Inc. (NASDAQ: ERTS), has announced that the award-winning space epic Mass EffectTM for the PC is now available in stores across North America. Rated “M” for Mature, Mass Effect is available at a MSRP of $49.99 at all major retail outlets. Mass Effect is also available for purchase online and can be downloaded from major digital distribution sites including the EA online store at www.eastore.ea.com.

Fully optimized for the PC, Mass Effect includes a new Tactical Heads-Up Display, higher resolution visuals, an enhanced inventory system, fully optimized controls designed specifically for the PC, individual squad control and a new decryption mini-game.

Bring Down the Sky,” the first in a series of planned downloadable content that will further expand the Mass Effect story and universe, will soon be available free1 of charge for registered BioWare community members to download. It includes a new uncharted world that introduces the deadly Batarian alien race, approximately 90 minutes of new gameplay and an original soundtrack.

Published by EA and re-designed for the PC by BioWare and Demiurge Studios, Mass Effect invites players to take the role of Commander Shepard as they set out on an adventure to save the galaxy from imminent destruction. Wrought with treachery, heroism, difficult decisions and a universe filled with unique and colorful species, Mass Effect delivers heart pounding action and a cinematic storyline.

Originally released for the Xbox 360TM videogame and entertainment system, Mass Effect has received critical acclaim throughout the world with more than 80 awards including Console Game of the Year and Role-Playing Game of the Year.

For more information about Mass Effect, please visit www.masseffect.com.

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Posted by: cnc137
Date: May 29, 2008

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