Available Online in North America Beginning April 11, 2011, Collection Marks First Complete METAL GEAR SOLID Clothing Line in Franchise History.
El Segundo, Calif. - Apr. 4, 2011 - Konami Digital Entertainment, Inc. today announced a partnership to launch a branded clothing line for men based on KONAMI’s METAL GEAR SOLID®: PEACE WALKER for the PSP®(PlayStation®Portable) system, released in 2010. This will be the first complete clothing collection for the franchise, allowing fans to show their METAL GEAR SOLID love by dressing the part from head to toe.
“Our partnership will give fans the opportunity to ’suit up’ for one of the most successful video game franchises of all time, specifically for METAL GEAR SOLID: PEACE WALKER,” said Careen Yapp, Vice President of Acquisitions and Franchise Development of Konami Digital Entertainment Inc. “The mass success and support for our latest METAL GEAR SOLID hit has allowed us to expand beyond what we’ve done in the past with the series, and we are very much looking forward to offering this new line to a global community of fans.”
The clothing line was created in partnership with musterbrand LLC, a global design group focused on bringing digital creations to the real world.
“METAL GEAR SOLID is one of the longest running video game franchises with an incredibly dedicated fan base, making METAL GEAR SOLID: PEACE WALKER and KONAMI the perfect choice to partner with for a new collection,” said Knut Bergel president and chief executive officer of musterbrand LLC. “The new clothing line allows fans to extend their experience with the franchise even further through a unique and fashionable style.”
Available for purchase online in US and Canada beginning on April 11, 2011, the collection, featuring well-known PEACE WALKER images, will include coats, sweatshirts, pants, t-shirts and hats, all inspired by clothing worn by characters in game. Additional items in the clothing line will be released quarterly and surrounding certain special events throughout the year.
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