Robust Digital Strategy Delivers Tons of Variety, Allows Fans to Fully Customize Their Racing Experience.
AGOURA HILLS, Calif., Mar 29, 2011 (BUSINESS WIRE) — THQ Inc. (NASDAQ: THQI) today announced the first wave of downloadable content to be offered as part of the innovative MX vs. ATV(R) Alive(TM) digital strategy. James Stewart’s personal motocross compound has been meticulously re-created and will be offered as a free digital download to consumers who buy a new copy of the game at launch. Following the release of MX vs. ATV Alive, THQ will initiate an unprecedented digital distribution plan by delivering consistent downloadable content, including branded vehicles, helmets, goggles, graphic kits, new tracks and an incredibly authentic Supercross mode. MX vs. ATV Alive is scheduled for release on the Xbox 360(R)video game entertainment system from Microsoft and the PlayStation(R)3 computer entertainment system for a suggested retail price of $39.99 on May 10, 2011.
“Working with James Stewart and the team at Red Bull who made this project possible has been an amazing experience, and we look forward to collaborating closely with them again,” said Michael Lustenberger, THQ Vice President of Global Brand Management, Online/Digital Games. “The digital replica of James Stewart’s personal playground will only be offered for free to consumers who purchase a new copy of the game at launch, so fans are encouraged to preorder their copy of MX vs. ATV Alive now.”
“Being featured on the MX vs. ATV Alive box and in the game is awesome, but helping THQ design my motocross compound and giving the fans a chance to ride where I ride is a dream come true,” said James Stewart. “My thanks go out to Red Bull and THQ for coordinating this one-of-a-kind opportunity and for making an unbelievably accurate re-creation of my training facility.”
About MX vs. ATV Alive
MX vs. ATV Alive will take THQ’s leading original franchise to exhilarating new heights with Bar-to-Bar racing, enhanced physics and the next step in downloadable content distribution. The new Bar-to-Bar racing mechanic allows for increased physical contact between riders so players can battle for position on the track like never before, creating the most intense, realistic racing experience yet. Featuring an advanced version of the franchise’s celebrated physics engine, MX vs. ATV Alivewill deliver refined terrain deformation and smooth, intuitive controls that will appeal to newcomers and hardcore fans alike.MX vs. ATV Alive will also employ an “a la carte” method of digital content distribution that allows players to pay for only what they want to play. And for the first time in the series’ history, MX vs. ATV Alive will feature a prominent motocross athlete on the cover and in a variety of in-game videos: two-time AMA Supercross Champion James Stewart. MX vs. ATV Alive will deliver the ultimate motocross racing experience when it releases on Xbox 360 and PlayStation3 for a suggested retail price of $39.99 on its scheduled launch in May 2011. For more information on MX vs. ATV Alive, please go to www.mxvsatv.com.
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