Most Authentic, Accessible Experience in 10 Million Unit-Selling Series’ History.
AGOURA HILLS, Calif., Jan 19, 2011 (BUSINESS WIRE) — THQ Inc. (NASDAQ: THQI) today announced MX vs. ATV(R)AliveTM, the next groundbreaking installment in the 10 million unit-selling franchise, is scheduled for release on the Xbox 360(R) video game entertainment system from Microsoft and the PlayStation(R)3 computer entertainment system for a suggested retail price of $39.99. Featuring an enhanced physics engine and the most authentic motocross racing experience to date, MX vs. ATV Alive will be supported by an unprecedented digital content distribution strategy upon its scheduled launch in May 2011.
“With innovative technological advances and an unparalleled variety of content, the MX vs. ATV franchise has always led the pack in the off-road racing genre,” said Danny Bilson, THQ Executive Vice President of Core Games. “This year, MX vs. ATV Alive is bringing fans the features they asked for, along with a robust content distribution strategy that offers a great new way for gamers to specialize their experience.”
“MX vs. ATV Alive introduces a new Bar-to-Bar gameplay mechanic that allows players to physically fight for the lead by going elbow-to-elbow and banging handlebars,” said Michael Lustenberger, THQ Vice President of Global Brand Management Online/Digital. “Combined with the smoother controls and refined terrain deformation, the intense rider collision will make this the most realistic and accessible motocross game yet.”
About MX vs. ATV Alive
MX vs. ATV Alive will take THQ’s leading original franchise to exhilarating new heights with Bar-to-Bar racing, enhanced physics and the next step in downloadable content distribution. The new Bar-to-Bar racing mechanic allows for increased physical contact between riders so players can battle for position on the track like never before, creating the most intense, realistic racing experience yet. Featuring an advanced version of the franchise’s celebrated physics engine, MX vs. ATV Alivewill deliver refined terrain deformation and smooth, intuitive controls that will appeal to newcomers and hardcore fans alike. MX vs. ATV Alive will also employ an “a la carte” method of digital content distribution that allows players to pay for only what they want to play. And for the first time in the series’ history, MX vs. ATV Alive will feature a prominent motocross athlete on the cover and in a variety of in-game videos: two-time AMA Supercross Champion James Stewart. MX vs. ATV Alive will deliver the ultimate motocross racing experience when it releases on Xbox 360 and PlayStation3 for a suggested retail price of $39.99 on its scheduled launch in May 2011. For more information on MX vs. ATV Alive, please go to www.mxvsatv.com.
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