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My Horse and Me Gallops Into Retail

Definitive FEI Licensed Equestrian Sports and Lifestyle Game Rides to Retailers Across North America.

NEW YORK, February 5, 2008 - Atari, Inc. (Nasdaq: ATAR), one of the world’s most recognized brands and a third-party video game publisher and distributor, today announced that My Horse and MeTM, the ultimate equestrian sports and lifestyle video game experience for WiiTM and Nintendo DSTM has shipped to stores nationwide in North America with the PC version following shortly. Boasting the first and only exclusive worldwide license from one of the world’s foremost horse sports organization, the Fédération Equestre Internationale FEI (International Equestrian Federation), My Horse and Me features a realistic and immersive video game representation of equestrian sports. My Horse and Me is rated “E” for Everyone, and is now available for WiiTM at the suggested retail price of $29.99 and Nintendo DSTM for $29.99. The PC version will also available at the suggested retail price of $19.99.

Delivering all the excitement and fun of equestrian life, from sports and leisure riding to horse care, My Horse and Me is a unique gaming experience for anyone with an interest or passion for horses. The game features the most accurate horse models and animations yet realized in a video game, alongside a richly rewarding game play experience, all set against a beautiful backdrop of charming indoor and outdoor environments.

“The rich and authentic gameplay of My Horse and Me offers the horse-enthusiast community a truly engaging family-fun ride,” said Dane Cypel, Producer, Atari Inc. “The game’s charming depiction of these noble animals is sure to win the hearts and saddles of horse devotees everywhere.”

My Horse and Me has a rich variety of game play modes and options to give players a deep and rewarding experience. The Championship mode lets the player take part in competitions at indoor and outdoor locations around the globe ranging from rustic stables and classical riding schools to world-class tournament locations. A series of fun mini-games offer a variety of game play experiences alongside rewarding horse care game play and extensive customization.

For more information on Atari and its entire product line-up please visit www.atari.com.

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Posted by: Redeema
Date: February 7, 2008

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Categories: PC News, Wii News, Nintendo DS News, PC, Nintendo DS, Wii, News

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