“We are thrilled to introduce Play! Pokémon to our loyal fan base as well as to new TCG and video game fans,” said J.C. Smith, director of Consumer Marketing at The Pokémon Company International. ”We want to welcome new fans to our Pokémon community, which has seen incredible growth in player participation over the past several years.”
The new name and logos announced today will appear initially on hats, binders, playmats, posters, and other printed materials. Players and fans at the 2010 Pokémon World Championships in Kona, Hawaii, August 14-15 will see the newly branded materials firsthand. For more information about Play! Pokémon, including where to find Play! Pokémon events, players should visit http://www.pokemon.com/us/
Play! Pokémon is the new name of what was formerly known as Pokémon Organized Play. Full plans about upcoming Play! Pokémon events will be outlined in the coming months, but they will closely match the timing used in the successful Pokémon Organized Play program.
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