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Pokémon Platinum Makes U.S. Debut at Nintendo World Store in New York March 21st

REDMOND, Wash.–(BUSINESS WIRE)– The March 22 launch of the PokémonTM Platinum Version video game for the Nintendo DSTM system is almost upon us, and Pokémon fans are already buzzing with anticipation. This new game in the storied franchise brings a host of new features, including the mysterious new Distortion world, never-seen-before forms of powerful Pokémon, exciting online games in the new Wi-Fi Plaza and strategic battles that are the hallmark of the main Pokémon game series. “The Pokémon franchise has been a force since it came to the United States more than 10 years ago,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “To date, our two most recent games in the core Pokémon series, Pokémon Diamond and Pokémon Pearl, have sold more than 5.3 million in the United States alone. Pokémon Platinum Version brings fans a set of new challenges, fun and entertainment.” On March 21, Nintendo will host a blowout launch celebration for the game at the Nintendo World store in New York. Pokémon fans will be able to demo and purchase the game a day before it’s available in other retail stores. Rockefeller Plaza will become a Pokémon fan’s paradise with a myriad of Pokémon activities, including game-play kiosks showing off the game and its online capabilities, the “Pokémon Platinum Plunge,” where Pokémon fans will get a chance to win a copy of the Pokémon Platinum Version video game, and opportunities to take photos with their favorite Pokémon characters. Consumers enjoy Pokémon games, in part, for both their social aspect and their re-playability. For instance, in the new Wi-Fi Plaza, up to 20 players with wireless broadband access from around the world can connect together to experience mini-games, take part in parades and even see a fireworks show. And players who visit the Global Terminal can post their Pokémon for trade to other players around the world. This allows for a greater variety of Pokémon that a player can collect, and also allows players to get Pokémon from other countries, which have become sought-after by many fans. Also the new Global Terminal allows players to use a new item, the Vs. Recorder, to save and post “videos” of their best battles online for everyone to see. For more information about Pokémon Platinum Version, visit

WHAT:   To mark the much-anticipated release of the PokémonTM Platinum Version video game for the Nintendo DSTM system, Nintendo is pulling out all the stops for an unforgettable launch! Eager consumers will have the chance to purchase Pokémon Platinum Version in advance of its official March 22 release date, and some of the first consumers in line will be randomly selected to receive a copy of the game autographed by Game Producer Junichi Masuda and Game Director Takeshi Kawachimaru.
Rockefeller Plaza will become a Pokémon paradise with interactive game demonstrations, costumed character photo opportunities, great giveaways and showings of the newest Pokémon Movie, Pokémon: Giratina and the Sky Warrior. Among the new game’s new features is the Wi-Fi Plaza, a virtual Pokémon amusement park where players can connect online with fellow fans around the world and compete in fun mini-games. Nintendo encourages fans to come dressed as their favorite Pokémon characters. Costumed Pokémon fans may qualify to participate in the “Pokémon Platinum Plunge” challenge, where brave consumers and Pokémon fans can dive into a 10 foot vat of colorful balls for Pokémon Platinum Version games and exclusive GiratinaTM-branded Nintendo DS systems.
Pokémon Platinum Version electrified audiences in Japan when it launched, selling more than 1 million copies in its first three days of release and setting the stage for a blockbuster U.S. launch.
WHO: Kids, tweens, teens, parents, game enthusiasts and Pokémon fans of all ages
WHEN: Saturday, March 21
Game Sales Start: 11 a.m.
Launch Event Festivities: Noon - 4 p.m.
WHERE: Nintendo World store
10 Rockefeller Plaza
New York, NY 10020

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Posted by: Redeema
Date: March 17, 2009

Categories: Nintendo DS News, Nintendo DS, News

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