Comcast Optimized Map Available Exclusively At GameStop.
SAN FRANCISCO - March 26, 2008 - Today Ubisoft, one of the world’s largest video game publishers, announces the “Comcast Optimized MLG (Major League Gaming) Map” for the highly anticipated Tom Clancy’s Rainbow Six® Vegas 2. Created by Ubisoft Montreal and sponsored by Comcast, America’s largest residential Internet service provider, the “Comcast Optimized MLG Map” is an exclusive multiplayer map that will be available at GameStop stores and GameStop.com while supplies last.
“Tom Clancy’s Rainbow Six Vegas transformed the way gamers play online multiplayer games in the current generation of hardware,” said Tony Key, senior vice president of sales and marketing at Ubisoft. “The Rainbow Six franchise has been a leader in the world of online multiplayer video games since 1998, and we are proud to have partnered with Comcast to create a very exciting and exclusive multiplayer map based on an actual MLG event for Vegas 2.”
The “Comcast Optimized MLG Map” pays homage to the MLG Pro Circuit, depicting an MLG event at the Las Vegas Convention Center. Made with exciting choke points and created with competitive gaming in mind, the optimized map is destined to become a fan favorite.
“Partnering with Ubisoft, MLG and GameStop allows Comcast High-Speed Internet to build its relationship with hardcore gamers in an innovative way,” said Chris Helle, senior director of marketing, Comcast High-Speed Internet. “This tech-savvy group fully appreciates the importance of blazing-fast Internet speeds and Tom Clancy’s Rainbow Six Vegas 2 release provides a terrific forum for us to reinforce our ‘faster’ speed benefit through in-game advertising. In addition, our exclusive ‘Comcast Map’ gives us a chance to do something extra for hardcore gamers while creating positive buzz for the brand.”
“Rainbow Six was a terrific addition to our Pro Circuit last year, and we were thrilled that Ubisoft chose MLG to collaborate on the development of a map specially designed for competitive gamers,” said Matthew Bromberg, president and CEO of Major League Gaming. “We can’t wait to turn our five million online fans onto this game.”
Rainbow Six fans will have the opportunity to showcase their skills on the “Comcast Optimized MLG Map” by entering an online GameStop tournament at www.gamestop.com/r6v2 for a chance to win a $10,000 cash prize. Registration for the tournament ends on April 4, 2008.
Comcast will create awareness for the exclusive map by airing more than 150 30-second TV spots across its networks. The TV commercial showcases Tom Clancy’s Rainbow Six Vegas 2 and announces the tournament.
MLG will administer the GameStop online tournament, support the overall effort by including Tom Clancy’s Rainbow Six Vegas 2 in their 2008 Pro Circuit, and create a special release event for the game in April. The multi-city MLG Pro Circuit, which will be covered by ESPN.com, kicks off April 11, 2008 at the Meadowlands Expo Center outside of New York City.
Tom Clancy’s Rainbow Six® Vegas 2 shipped March 18, 2008 for the Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system.
About Tom Clancy’s Rainbow Six Vegas 2
Tom Clancy’s Rainbow Six Vegas 2 is the last chance for gamers to rescue America’s sexiest city from an escalating terrorist siege, and will impose heart-pounding action from beginning to end. The best are back and this time winner takes all. The highly anticipated sequel to the recipient of numerous awards, including 2006’s Best First Person Shooter and Best Online Game, Tom Clancy’s Rainbow Six Vegas 2 will push the top-selling franchise to new heights with new gameplay features and groundbreaking co-op and multiplayer modes.
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