Spy Alliance, Free Online MMO, Launches for Tweens and Teens

Online Multiplayer Game Introduces Tweens and Young Teens to an Intriguing World of Stealth, Skill and Espionage.

Recruitment Begins Monday, December 13, 2010

Toronto, ON - December 14, 2010 - Recruitment begins today for  “http://www.spyalliance.com Spy Alliance, a free online multiplayer game, which lets tweens and young teens train to become top spies, earn “Intel” and build their own spy agencies. Designed around an asynchronous play style, the experience appeals to players who are looking for a range of play, from bite-sized to involved gameplay with a large number of friends. Spy Alliance also appeals to parents because youngsters can play with each other without direct interaction, adding a layer of security that is not present in typical MMOGs. Spy Alliance was developed by Toronto-based game developer,  Heroic Interactive, whose previous titles include How to be Indie: A Day in the Life for YTV.

“Spy Alliance provides a deeply engaging online experience for kids and their families,” says Karen Lee Hall, founder of Heroic Interactive. “It’s a layered game that appeals to all sorts of players. It’s engrossing to enter the world of espionage and play an Agent-in-Training. For those who love using their brains there’s lots of opportunity to be strategic while also being just plain fun for gamers who simply want to personalize their avatar with the coolest looks and visit their friends’ customized game spaces.”

Spy Alliance incorporates eight mini-games that feature “platform-style” action such as running, jumping and shooting. One of the first ways players can earn “Intel” – the key metric of Spy Alliance – is by playing the mini-games. As they progressively acquire more “Intel” points, players can build and customize their own spy agencies or infiltrate other agencies. The mini-games include classic arcade and paintball games, a parkour-style slider game, and “camera-click” shooter-style games.

In a novel twist, the game also allows players to interact with the characters and world of “Connor Undercover” a tween TV series, which features Max Morrow as spy buff ‘Connor Heath’.  “Connor Undercover” is currently airing on The Family Channel (Canada), ABC3 (Australia), Boomerang (Latin America and U.S.) and Nickelodeon (Germany). It is distributed worldwide by Shaftesbury Kids.

Asynchronous game play allows multiplayer gaming to fit the schedule of regular kids with busy lives. As long a player can find 15 minutes per day to check the game, they can play with a very large group of friends. Many of the popular social games found on platforms such as Facebook are asynchronous games.

Spy Alliance was produced by Karen Lee Hall with interactive design by Scott Nihill, Karen Lee Hall and Daniel Loach; and game design by Daniel Loach, Josh Yaw, Danny Zabbal. Lead artist on the game was Danny Zabbal.

Funding for Spy Alliance came from the Ontario Media Development Corporation, Canadian Media Fund and Family Channel. Development funding was also provided by Bell New Media Fund and Heroic Film Company, producer of the companion series “Connor Undercover”

 For more information, visit http://heroicinteractive.com.

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