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Toshiba Gives Up On HD DVD, Blu-ray is the Winner

The format war is finally over. According to Reuters, Toshiba officially announced today that it is surrendering in the high-definition home movie war and giving up on the HD DVD format. This announcement is not surprising after the recent news of major retailers (Wal-Mart, Best Buy, and Netflix) and a major movie studio (Warner Bros.) switching to the Blu-ray disc format.

Toshiba also said it would aim to end its HD DVD business by the end of next month.

“This was a very difficult decision to make … but when we thought about the trouble we would cause to consumers and our partners, we decided it was not right for us to keep going with such a small presence,” Toshiba Chief Executive Atsutoshi Nishida told a news conference.

Reuters is also reporting that the Blu-ray win comes just as digital movie downloads are appearing on the market from Apple,, Netflix, and others. These options allow studios to roll out movies and TV shows on high-speed Internet connections and bypassing the disc altogether. The digital download option could limit the growth of Blu-ray, analysts said.

“(DVDs) will not disappear, but downloading to hard drives and NAND flash memory may grow faster,” JP Morgan analyst Yoshiharu Izumi wrote in an e-mail.

Toshiba at this time does not have any plans to make or sell Blu-ray players.

Comments [2]

  • Redeema - February 19th, 2008 at 2:17 pm
    Redeema Avatar

    Oh well. The Sony Trojan Horse that is PlayStation 3 worked out for them. Makes me wonder if this was sort of planned. I mean, think about it, there’s no games for you to play on your new PlayStation 3, what else can I do with it? Oh, I can watch movies! I think I’ll buy/rent/etc a Bluray disc. Bingo! We’re outselling HDDVD because our PS3 owners want to use their Hi-def player for something and not just a paperweight. Conspiracy theory? Maybe, but Sony knew the PS3 was coming, maybe this has everything to do with their shifting of models every 3 months? Now that this is over maybe I can play some decent games.

  • cnc137 - February 19th, 2008 at 3:45 pm
    cnc137 Avatar

    You mean you play games on your PS3? Who woulda thunk it?

    I have to admit that recently I have played a few more games on my PS3, but I had it for almost a year before I finally got a game I really wanted to play (Ratchet & Clank Future).

    It looks like the PS3 is slowly getting a lineup of games that are appealing and with this announcement I would think that more people will look to the PS3 as a cheap high definition video and game system similar to how people looked to the PS2 for playing games and DVDs for an affordable price.

    I think if anyone is considering buying a Blu-ray player they should highly consider the PS3, since it offers the movie playback plus a whole lot more for the same or a little bit higher price than a standalone Blu-ray player.

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Related Information

Posted by: cnc137
Date: February 19, 2008
Source: Reuters

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Categories: PlayStation 3 News, Xbox 360 News, PC News, PC, PlayStation 3, Xbox 360, News

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