Veteran video game publisher to work with industry-leading toy creator to bring Twister to Kinect for Xbox 360.
Edison, N.J. - August 30, 2011 - Majesco Entertainment, an innovative provider of video games for the casual market, announced today it is teaming up with HasbroTM, one of the largest toy and board game companies in the world, to bring TwisterTM Mania to KinectTM for Xbox 360® this holiday season. Twister® Mania reimagines the classic Twister® game, one of Hasbro’s premier brands that is a world-wide phenomenon in over 37 countries, into a digital form while keeping all the uninhibited, physical fun you remember from the original game.
“It’s hard to think of a more popular, cherished and culturally significant board game than Twister. I myself have fond memories of the laughs and outrageous fun I’ve had when playing with friends and family,” said Jesse Sutton, CEO, Majesco Entertainment. “Our game introduces a brand new play pattern that is perfect for what Kinect was designed to do. TwisterTM Mania for Kinect is as much fun to watch as it is to play and it’s shaping up to be one of the most contagious Kinect party games released.”
TwisterTM Mania on KinectTM for Xbox 360® combines the colorful, expressive and cooperative gameplay of the original Twister® board game and updates it for the digital generation. Twist into fun with friends and family in this light-hearted, fast-paced game that supports up to eight players with deep gameplay across three game modes with 16 variations and over 1800 shapes to play! This outrageous party game provides over-the-top hilarity - so don’t hold back as you duck, squeeze, contort and move your body to match your opponent’s silhouette, knock down blocks against the clock and fill in thousands of crazy shapes of all sizes and themes!
“Twister continues to be one of the most endearing and recognizable brands in the world,” said Mark Blecher, senior vice president and general manager of digital media and marketing at Hasbro. “We’re thrilled to team up with Majesco to take one of our largest properties and bring it to the burgeoning world of motion controlled game technology, making the game accessible to all and re-inventing the game for an entirely new audience.”
TwisterTM Mania hits shelves in November 2011 just in time for amazing holiday fun with the whole family!
For more information about the upcoming TwisterTMMania, or any of Majesco’s other titles, please visit www.majescoentertainment.com/twistermania. For more information about the original Twister® board game or any other HasbroTM properties, please visit http://www.hasbro.com/.
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