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Wii Fit Launch Day Event In Central Park May 19

Nintendo Debuts Groundbreaking Fitness Program at Interactive Release Party and American Heart Association Fundraiser in NYC.

WHAT: How will Wii Fit(TM) move you? Discover for yourself at New York’s Central Park Merchants’ Gate on May 19, as Nintendo hosts a spectacular all-day launch event for Wii Fit, the highly anticipated new program for the popular Wii(TM) home video game system that combines fun and fitness. The event doubles as a celebration of May as National Physical Fitness and Sports Month, putting all kinds of bodies — young and old, big and small — in motion with live demonstrations of Wii Fit and the new Wii Balance Board(TM).

For every attendee who “gets on board” for a Wii Fit demo, Nintendo will make a donation of $5 (up to $25,000 total) to the American Heart Association in support of its effort to help Americans live healthier. Expect crowds of people throughout the day, plus an appearance by celebrity trainer Ashley Borden.

Featuring more than 40 physical activities and the revolutionary Wii Balance Board, Wii Fit makes fitness fun for the entire household. Anyone can benefit from its mix of aerobic, yoga, strength training and balancing exercises. Following the phenomenal success of active-play titles such as Wii Sports(TM), Wii Fit gets everyone active and playing together.

WHO: Hundreds of parents, kids, fitness enthusiasts, American Heart Association supporters and consumers of all ages. Executives from Nintendo and the American Heart Association New York City volunteer leadership.

WHEN: Monday, May 19, 2008
Event: 8 a.m. - 5 p.m.

WHERE: Central Park, Merchants’ Gate
Located at the intersection of Central Park West, Central Park South, Columbus Circle and Broadway in Manhattan

– Hundreds of consumers of all ages twisting and tilting their bodies atop the innovative Wii Balance Board

– Celebrity trainer Ashley Borden providing personal Wii Fit training session

– Wii Fit b-roll available

– Interviews will be available with Nintendo of America and American Heart Association New York City volunteer leadership, as well as celebrity trainer Ashley Borden

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Posted by: Redeema
Date: May 6, 2008

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