NPD data released last week confirms consumers spent more dollars on Xbox 360 in 2007, with more than $13.7 billion in total consumer spending. Xbox 360 won 2007 with $4.8 billion in total consumer spend compared to Wii with $3.5 billion and PlayStation 3 with $2.2 billion. This wraps up a historic year, with NPD reporting consumers have spent nearly 45 percent of total industry figures on Xbox 360.
Here is a quick snapshot of what is driving revenue for Xbox 360, based on the latest reports from NPD and Microsoft data:
Xbox 360 Widens the Gap Over PS3 with Console Sales
According to NPD, Xbox 360 sold 1.3 million consoles in December alone, and has steadily widened the gap between Sony’s PlayStation 3 console sales. In December, NPD stated that Sony sold 798,000 PS3 hardware units. Since PS3’s launch in November 2006, Xbox 360 has outsold PS3 by nearly 2:1 on average, bringing a total U.S. Xbox 360 install base of 9.2 million consoles, compared to and installed base of 7.4 million Wii consoles and 3.3 million PS3 consoles.
Games Drive Industry Growth
Xbox 360 robust games portfolio spans across the highest-ranked AAA titles to the largest collection of “Everyone” and “Teen” rated games. According to NPD, of the top 20 best-selling titles in 2007 for this generation, 11 were on Xbox 360; while only seven were sold on the Wii and two sold on the PS3.
- NPD reported that this holiday’s leading multiplatform blockbusters continue to sell better on Xbox 360:
- “Call of Duty 4: Modern Warfare” for Xbox 360 was the leading game last month with 1.5 million copies sold, outselling the PS3 version nearly 3:1.
- “Assassin’s Creed” for Xbox 360 was the fourth best selling title, having sold 894,000 units. It outsold the PS3 version more than 2:1.
- “Guitar Hero III” outsold the PS3 nearly 2:1, having sold 625,000 copies.
- “Rockband” continues to rock the charts, selling 463,000 units for the Xbox 360 platform, compared to 174,000 units for the PS3
- To date, 33 third party games on Xbox 360 hit the top 10 list across all consoles compared to five third party games on PS3, and four on Wii. These results confirm that third party partners create better games and reap more sales on Xbox 360 than any other platform.
- In its fourth month on the market, Halo 3 continued its strong performance and was the sixth best selling title in December, selling another 742,000 units. In 2007, NPD projects that Halo 3 has sold 4.8 million units in the U.S. since its launch in September.
- Xbox 360 continues to lead in number of games sold per console, setting another record with an attach rate of 7.0 games per console.
Xbox LIVE Sets New Heights
Xbox LIVE’s network is 10 million members strong and growing, achieving membership goals six months ahead of schedule. Only on Xbox LIVE can members experience the largest catalog of on-demand, high-definition content in the U.S., including movies and television shows from our most recent partners: Disney-ABC Television Group and MGM Studios.
We’re not slowing down in 2008. The next versions of powerhouse franchises like “Grand Theft Auto,” “Resident Evil” and sports games like “Madden”, “FIFA”, and “Pro Evolution Soccer” open up a new arena for game play on Xbox 360. This year we will make great strides toward improving our brand appeal to consumers interested in more physical game play. With titles like “Guitar Hero III: Legends of Rock,” “Rock Band” and “Scene It? Lights, Camera, Action” we’re creating interactive experiences on Xbox 360 for the entire family.
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