Anticipation for Kinect swells with sold-out pre-orders, ad campaign launch, special appearances on two of America’s top daytime talk shows.
REDMOND, Wash. — Oct. 18, 2010 — Tune in to see it on “The Oprah Show®.” And find out what has Ellen DeGeneres moving and grooving. Even Geoffrey the Giraffe® knows Kinect for Xbox 360 is sure to be the hottest gift this holiday. Today, the countdown to Kinect begins, as Microsoft Corp. announced the launch of a multiyear advertising campaign and revealed the complete lineup of 17 controller-free games that will transform living rooms around the world starting on Nov. 4.
With pre-orders rapidly selling out and thousands of retailers across the country opening at midnight on launch day, Kinect is set to fly off store shelves and get everyone off the couch and on their feet this holiday season.
“The very first time we saw Kinect, we knew it would be a ‘must have’ item for the holiday season,” said Richard Barry, vice president, general merchandise manager, Toys “R” Us® Inc. “There is no better place in the world to introduce innovative new products than Toys “R” Us, and we are excited about the full day of activities planned in New York City, building up to the much anticipated sale of the first Kinect sensor at our flagship store in Times Square.”
Excitement for Kinect has reached a fever pitch. Over the past four months, tens of thousands of kids and parents, seasoned gamers and newbies alike jumped into the world of controller-free entertainment on the nationwide Kinect Experience Tour. This week, Microsoft continues to fan the flames with the launch of the Kinect global ad campaign.
Tune in to see Kinect for Xbox 360 featured on “The Oprah Show” on Tuesday, Oct. 19 as part of “Susan Boyle, Jackie Evancho: What Happened to the Next Big Thing?” Check local listings for air times. Even Ellen is in on the fun when Kinect makes a special appearance on the “The Ellen DeGeneres Show” later this month.
“The Xbox 360 team created a multiyear, integrated campaign showcasing real people at the heart of the experience,” said Mike Delman, corporate vice president of IEB global marketing, Microsoft. “Kinect puts consumers at the center of their entertainment, and our marketing efforts follow that same charter.”
A Gift for the Whole Family
For less than the price of four tickets to see “The Nutcracker” this holiday, Kinect is a gift that awakens the living room all year round with laughter, camaraderie and the simple joy of new experiences shared with family and friends. The all-in-one Xbox 360 4GB Console with Kinect includes the new Xbox 360 4GB console, Kinect sensor and “Kinect Adventures,” priced at $299.99 ERP (U.S.). Or for those who have an Xbox 360 console1 at home, the stand-alone Kinect for Xbox 360 priced at $149.99 ERP (U.S.) includes the Kinect sensor and “Kinect Adventures” and works with the 42 million Xbox 360 consoles currently in homes worldwide.
With 17 Kinect-enabled titles debuting in November, Kinect for Xbox 360 offers something for gamers (and nongamers) of every stripe.
Family Game Night … With a Kinect Twist
Befriend a playful tiger cub, collect treasures from around the globe or cast a spell in the wizarding world. Whether adopting a new family pet in “Kinectimals” (Frontier Developments Ltd./Microsoft Game Studios), or embarking on a wet and wild rafting trip in “Kinect Adventures” (Good Science Studio/Microsoft Game Studios), Kinect for Xbox 360 is the one gift the whole family will enjoy this holiday season.
“Kinect Adventures” (Good Science Studio/Microsoft Game Studios), included with every Kinect sensor, Nov. 4. Float in outer space. Experience the thrill of roaring rapids. Tackle mountaintop obstacle courses. And dive into the deep sea to save a leaky underwater observatory — all from your living room. With “Kinect Adventures,” you are the controller as you jump, dodge and kick your way through exciting adventures set in a variety of exotic locations. “Kinect Adventures” is designed with something for everyone to enjoy and will be available with every Kinect sensor and Kinect bundle sold.
“Kinectimals” (Frontier Developments Ltd./Microsoft Game Studios), $49.99 ERP (U.S.)/$59.99 ERP (U.S.) limited collector’s edition, Nov. 4. “Kinectimals” invites children, their parents and animal lovers of all ages to build lasting friendships with some of the world’s most exotic creatures. Just like real pets, your feline cubs will come running when they hear your voice, respond to commands such as “jump,” “roll over” and “play dead,” and purr with joy when you scratch them behind their ears. Limited collector’s editions of the “Kinectimals” game packaged with a 7” plush toy that unlocks a new animal and toy in the game will be available exclusively at Toys “R” Us and GameStop.
“Game Party™: In Motion” (Warner Bros. Interactive Entertainment), $39.99 ERP (U.S.), Nov. 18. The popular party game value series comes to Kinect for Xbox 360. “Game Party: In Motion” lets players engage in true-to-life motions with 16 games appealing to people of all ability levels, ranging from sports such as Hoop Shoot and Darts to arcade and party games, including Rootbeer Tapper, Table Hockey and more.
“Harry Potter and the Deathly Hallows — Part 1 The Videogame” (Electronic Arts/EA Bright Light), $49.99 ERP (U.S.), Nov. 16. “Harry Potter and the Deathly Hallows — Part 1 The Videogame” is the most challenging yet, packed from start to finish with action and combat. Playing as Harry, you are on the run from the opening sequence, fighting for survival on a desperate and dangerous quest to locate and destroy Voldemort’s Horcruxes. And with 22 exclusive Kinect challenges, conjure the weapons of magical warfare where your motions make the magic, only on Xbox 360.
Off the Couch and Into the Gym
Kinect gives you all-new ways to swing, sweat and step up your workout with a range of exclusive dance and fitness games. From martial arts and yoga to a variety of activities in “Your Shape: Fitness Evolved” (Ubisoft) to the iconic personal trainers of “The Biggest Loser Ultimate Workout” (THQ), you’ve never had a living room workout like this before.
“Your Shape™: Fitness Evolved” (Ubisoft), $49.99 ERP (U.S.), Nov. 4. With Kinect for Xbox 360 and “Your Shape: Fitness Evolved,” you will experience the most advanced fitness technology available, your way and on your schedule. The advanced feedback system detects when your body is out of alignment and coaches you to correct your form. Personalize your workout, challenge your friends and share your progress while achieving real results.
“Dance Central” (MTV Games/Harmonix), $49.99 ERP (U.S.), Nov. 4. From the creators of “Rock Band” comes the next great music experience: “Dance Central,” the first controller-free, body tracking, fully immersive dance video game that helps you take your moves to the next level. Featuring more than 90 routines and 650 dance moves, every routine has authentic choreography for beginners and experts alike to master, alongside a killer soundtrack that spans today’s current pop, hip-hop and R&B artists. You won’t just learn the dance moves — you’ll own the dance floor.
“The Biggest Loser Ultimate Workout” (THQ), $49.99 ERP (U.S.), Nov. 4. Based on the hit television show, “The Biggest Loser Ultimate Workout” comes to Kinect offering the ultimate workout experience. Complete your fitness program using the interactive motion control sensors providing real-time feedback. From a body analyzer and recipes to personalized tips and a video diary to track your journey, “The Biggest Loser Ultimate Workout” fitness game has it all to drop the weight and change your life.
“DanceMasters” (Konami), $49.99 ERP (U.S.), Nov. 4. The pioneer of the franchise that started the dance game craze, Konami introduces a brand new way to experience music and rhythm. The next generation in full-body dancing is finally here.
“EA SPORTS Active 2” (EA SPORTS), $99.95 ERP (U.S.), Nov. 16. “EA SPORTS Active 2” with Total Body Tracking will combine motion tracking from Kinect and heart rate data from the included wireless heart rate monitor to provide true fitness results. Users will be able to track and share their workout data online through automatic uploading from their online connected Xbox 360 consoles to their personalized EA SPORTS Active profile.
“Zumba Fitness®” (Majesco), $49.99 ERP (U.S.), Nov. 18. Join the party with “Zumba Fitness,” a one-of-a-kind, dance fitness workout set to sexy, high-energy Latin and international music. Find your rhythm and let go as “Zumba” instructor fan favorites Gina Grant, Tanya Beardsley and “Zumba” creator, Beto, guide you through 30 routines that will work you into a sweat and make you forget you’re even exercising.
Co-Op or Compete? The Choice Is Yours
Step onto the field with the first generation of sports games that turn your whole body into the controller. Want to play soccer? With Kinect, you use your feet — not your thumbs! Hone your skills solo, or compete with friends at home and afar over Xbox LIVE. Beach volleyball, boxing, skiing and more — Kinect offers something for athletes of every stripe.
“Kinect Sports” (Rare/Microsoft Game Studios), $49.99 ERP (U.S.), Nov. 4. The first full-body, controller-free sports game that lets you physically compete with friends over Xbox LIVE, “Kinect Sports” is so real, you will almost feel the wind in your hair as you fly over hurdles and the sand in your toes as you set, bump and spike your way to volleyball victory. With six full sports — Soccer, Beach Volleyball, Track & Field, Boxing, Bowling and Table Tennis — “Kinect Sports” is the only title with a Team vs. Team mode, allowing the whole family to play in a fast-paced tournament style competition.
“MotionSports™” (Ubisoft) — $49.99 ERP(U.S.) — Nov. 4. Grab your friends and rush the living room, it is time to catapult into the wide world of “MotionSports.” Race down the slopes of a Super G slalom, score a mind-blowing penalty kick, duck-and-run your way to a game-winning touchdown, or throw punches at the champ as you test your skills in more than 40 awesome sports challenges. The “MotionSports” live in-game commentary will follow your hits and misses, as you compete to go from local hero to a global sports phenomenon.
“DECA SPORTS FREEDOM” (Hudson Entertainment), Price TBA, Holiday 2010.Hudson Entertainment is taking sports to the next level with 10 sporting events you play using your own body in “DECA SPORTS FREEDOM.” No controller necessary — just move yourself as if you were playing the sport in real life. Spin, throw and smash your way to victory across all of the included events: tennis, boxing, archery, paintball, beach volleyball, dodge ball, kendo, mogul skiing, snowboard cross, and even figure skating.
Thrills, Spills and All-Out Action
Get your adrenaline fix with new, controller-free ways to race and rumble. Kinect removes the barrier between you and your games, delivering action and excitement like nothing you’ve experienced before.
“Kinect Joy Ride” (Big Park/Microsoft Game Studios), $49.99 ERP(U.S.), Nov. 4. “Kinect Joy Ride,” the first controller-free racing game, will take you and your friends on the ride of your lives — no driver’s license required. “Kinect Joy Ride” combines wild kart-racing excitement with the effortless fun of full-body gaming possible only with Kinect for Xbox 360. Go solo or compete with up to eight players over Xbox LIVE to take on the world.2
“ADRENALIN MISFITS” (Konami), $49.99 ERP(U.S.), Nov. 4.“Adrenalin Misfits” thrusts gamers into unbelievable fantasy worlds with exciting, sideways-stance boarding battles in amazing environments. It’s not just a race, it’s a battle!
“Fighters Uncaged” (Ubisoft), $49.99 ERP(U.S.), Nov. 4. Charge head-first into the vicious world of illegal free-fighting tournaments, where you will use every muscle in your body to battle your way to the top. Forced into a secret tournament, Simon must use what he learned from his father, an ex-boxing champ, as he faces off against violent combatants who will brutally unleash a range of mixed martial arts attacks to take him down. No guns. No blades. Your body is the deadly weapon.
“SONIC FREE RIDERS™” (SEGA), $49.95 ERP (U.S.), Nov. 4. Sonic is speeding onto Kinect for Xbox 360 in an action-packed experience unlike any other. Become your favorite character as you jump on your board and compete in adrenaline-fueled races against tough competition. For the first time use full-motion body control to twist and turn your way through a range of stunning courses.
Amazing Entertainment, Unbelievable Value
So much more than just games, Kinect brings entertainment to life in magical new ways, offering controller-free TV, movies, music and sports and connecting family and friends from coast to coast with video chat from the comfort of the living room. With Xbox LIVE, jump right into a movie in instant-on 1080p high-definition simply by saying “Xbox, play,” or thumb through millions of songs from Zune with just a wave of your hand. You can even literally reach out and freeze the frame on that game-changing touchdown or three-pointer with ESPN on Xbox LIVE. With cutting-edge experiences for movie buffs, music lovers, sports gurus and gamers alike, Kinect and Xbox 360 bring the living room of the future home this holiday.3 For more information, visit http://www.kinectholiday.com.
Follow Kinect on Facebook as we tour the world, transforming how people experience games and entertainment. More information is available at http://www.facebook.com/xbox.
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