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Zumba Fitness Dances Onto Consoles Today

Shake Up Your Workout with an Interactive Dance-Fitness PartyTM

EDISON, N.J., November 30, 2010 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced the availability of the Zumba Fitness® interactive video game at retailers nationwide for the WiiTM system from Nintendo, Kinect for the Xbox 360® and PlayStation®Move motion controller for the PlayStation®3 computer entertainment system.  This one-of-a-kind exercise program pairs Latin rhythms with red-hot international dance steps so you can have a blast as you party your way into shape.

“We are incredibly excited to bring Zumba Fitness to market,” said Jesse Sutton, Chief Executive Officer, Majesco.  “Between the infectious music, dynamic routines and colorful aesthetic, the game brings a true dance fitness party home to living rooms everywhere. As a bonus it also helps players achieve their own fitness goals, which is why the Zumba® program has successfully converted more than 10 million people to date.”

In the Zumba exer-game, players can learn and perfect nine different dance styles: Reggaeton, Merengue, Salsa, Cumbia, Hip-Hop, Mambo, Rumba, Flamenco and Calypso.  The game features 30 infectious music tracks and routines-some exclusive to the game-led by Zumba creator Beto and celebrity instructors Gina Grant and Tanya Beardsley. No matter what your skill level, the Zumba Fitness® video game is accessible to all with Learn the Steps training, plus Beginner, Intermediate and Advanced routines in five dynamic venues.  As you hit each move in rhythm with your on-screen Zumba instructor, the stage transforms into a high voltage party atmosphere with special effects and additional on stage dancers. Players can throw a fitness-party at home with up to three other players, or take the party online with up to 8 via PlayStation®Network and Xbox LIVE® online entertainment network play. All three versions of the game let players dance hands-free: Kinect for Xbox 360 is controller free, and the Wii and PlayStation®Move motion controller versions ship with an exclusive Zumba Fitness Belt that tracks players’ hip movements as they dance.

Developed by Pipeworks Software, Zumba Fitness® for WiiTM, Kinect for Xbox 360 and PlayStation®Move motion controller is rated E and is now available for the suggested retail price of $49.99 on Kinect for Xbox 360, and $39.99 on Wii and PlayStation®Move motion controller. To watch the launch trailer and find out more, please visit

A Zumba Fitness® title update on Kinect for Xbox 360 is expected to be available for download in the coming weeks.

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Posted by: Redeema
Date: December 1, 2010

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